Thursday, May 25, 2006

Improve Your Google Adsense Earnings

The advent of Google Adsense has made making money online easier than ever. Just add it to your blog or web site, and you're on the road to riches, right? Well, that's the general idea, and just about anyone with a decent amount of traffic can make a few pennies, but there's a big difference between making a little bit and planning your retirement on your own private island. If you're looking for ways to make more with Adsense, the follow tips should help, whether you're working with a blog or a web site:

1. Blend advertisements with the background of your page. This is a basic tip, but many people haven't figured it out yet. Countless studies have shown that people are more likely to click Adsense ads that have the same font and link colors as the rest of the page and that share the same color background (ditch the border altogether by making it the same color as the background).

2. Keep Adsense above the fold. In the web world, the "fold" is the bottom of the page. Anything that's below the fold means people have to scroll. I know you think your content is riveting, but the truth is that many people are busy and aren't going to read a whole article. You can't count on them to scroll down. Instead position ads above the fold so visitors are certain to see them.

3. Cut down on clutter. If you have menus upon menus on pages surrounded by polls, pictures, and lots of other features that can distract the visitor, you may really be hurting your Adsense CTR (and thus your total earnings). My highest CTR sites (well into double digit percentages) often have nothing but a title, an article, and a small navigation menu. Visitors are much more likely to notice and click on those ads this way.

4. Make sure every page you have Adsense on has content in the form of text. Although pictures are beautiful, the Adsense bot is not very good at figuring out what advertisements are relevant to them. If your site is picture heavy, do yourself a favor and add a paragraph of content below each image.

5. Focus on a niche. As smart as the Adsense bot is, it has a hard time figuring out what your web site or blog is all about if you're writing on everything under the sun. To maximize potential Adsense earnings, make sure your blog or web site is on a specific topic. That goes for page level stuff too. Don't write articles or blog entries that are all over the place. Focus on a single subject, so Adsense can target your readers with relevant ads.

6. Get more traffic! This always seems like an obvious tip, but so many people wonder why they aren't making good money (or any money) with Adsense, and it turns out they only receive 5 or 10 visitors a day. You don't necessarily have to have millions of page views a day to do well with Adsense (though we can all dream), but you do need to get up there in the thousands before you can start thinking about making a living this way. Make sure you have a quality site, and then study forums where people talk about ways of promoting their web sites. The more you read and learn, the better you'll do at getting more people to your site.

These tips may not change your life, but I hope they'll in some way help you improve your Adsense earnings. Everyone deserves the opportunity to make money from home (and maybe even quit their dead-end jobs some day). The great thing about the web is you don't have to be the biggest most popular site out there in order to make good money. Just stick with it, pay attention to tips like these, and you'll be making more in no time.

TC Thorn is the author of many content web sites, such as Pest Control Information, which earn money through Adsense and affiliate programs. She has been making a living from her web income since 2004.

How Much Can I Earn with Google Adsense?

It’s a question that everyone asks soon after they sign up for Google Adsense. So often people are disappointed that they are only making around $1/day.

Basically, if you’re not hitting at least $1/day after six months, you need to take some advice about getting traffic to your site and your use and placement of your Google Ads.

I think that it’s important to remember that it takes time to build up your income, but that it does gradually build as the search engines find your site, as you build more pages and as you build more links to your site.

The key to Adsense is to create content – you can do this by creating more pages or by creating more sites. For example, if you have one site that is earning just $1/day, that’s $30/month. Ten sites like that will give you an income of $300/month, fifty sites will give you an income of $1500/month and so on. You get the idea!

However, do avoid the temptation to buy an “Adsense Ready” website – some of these contain duplicate content which the search engines can spot a mile away. You’ll have plenty of content that you’ve paid good money for, but few visitors. Creating your own content is the key – either by writing yourself or by using free articles from Article Directories such as Ezine Articles and then adding your own introduction to make them unique. You can also make use of RSS to create fresh content on your site.

There are plenty of people who earn good money from Adsense, John Reese earned over £500,000 in just one year and Michael Cheney makes over $19000 per month. You may not wish to be in that kind of league, but it certainly gives you the idea that there’s big money to be made if you just know what to do. Obviously you’ll want to set up and build up one site to start off with, then add the others later on.

Once you’ve started to build up an income, then you can start to experiment with placing and colour of your ads. If you can improve your click through rate (CTR) on your ads, then you can make more money from the same level of traffic. This is somewhere it can really pay to listen to the experts, just one eBook that I downloaded more than tripled the income from my own sites. Also, read up as much free information as you can, sign up for courses from the experts and try out new ideas. If you can get your CTR into double figures you’ll be doing OK, although rumour has it that some of the experts have really high click through’s. As it’s against Googles terms and conditions to share this information, these kind of figures are not readily available, however, by testing out ideas on your own site you’ll be able to find out what works for you.

To get a free email mini-course on how to make the most money from your site, visit Make Good Money from my Website.

This article was submitted by Jennifer Carter, happy to take advice from the Google Adsense experts.

Friday, April 21, 2006

Get More Out of Adsense - Tips to Improve Contextual Targeting on your Site

As an Adsense publisher, I am often annoyed to find my web pages filled with public service announcements (PSA) and ads unrelated to the content of my site. Fewer relevant ads means fewer click-throughs and ultimately lower Adsense revenues. However advanced Google’s contextual ad serving algorithm may be, it is still a computer program (as opposed to a human being) trying to figure out what a web page is about.

Below are some tips to help you optimize your pages to make them more Adsense-friendly. Note that these tips deal with ad delivery rather than ad formatting or placement. While ad formatting and placement may affect ad click-through rates, they have nothing to do with the delivery of relevant ads to your site. Your site must display relevant ads before they have any chance of being clicked on.

1. Avoid too much content on a page

If Adsense does not understand what is your page is about, it cannot deliver ads targeted to its content. Although a human being can easily tell what a web page is about by taking a glance at it, computer algorithms are no so intelligent. If your page contains too much content, chances are that it also contains too many seemingly unrelated keywords. Adsense becomes confused and displays PSAs or ads unrelated to the topic of your page. Try dividing the page into smaller ones, each focusing on just a few related keywords.

2. Avoid too little content on a page

If your page contains lots of graphics and very little text, Adsense may have a hard time figuring out what it is about. This is especially true when the bulk of your content is derived from graphics and scripts. When possible, use text rather than graphics to display website names, page titles, and headline texts. Make certain to include your keywords in the title of your page and repeat them throughout the page. Avoid hiding your text through sneaky tactics, such as using tiny fonts or making your text the same color as the background. This may be construed by search engines as spam.

3. Repeat keywords that you are targeting

Keyword repetition makes it easier for Adsense to decipher what your page is about. Do this in moderation as excessive repetition may be considered spam by the search engines. Excessive repetition may also make your writing sound awkward to the human reader. Instead of repeating the same keyword more than 5 or 6 times on a page, use synonyms and related keywords. For example, instead of repeating “Adsense optimization” 20 times, you might try alternative phrases like “increase Adsense revenues” or “earn more from Adsense”.

4. Avoid acronyms

I once wrote an article on pay-per-click advertising for one of my sites. When I uploaded the article to my site, I was surprised to find that all of the ads showing on the page were for Apple computer products and had nothing to do with pay-per-click. It later occurred to me that instead of repeating “pay-per-click” over and over in the article, I used the acronym “PPC” numerous times. As it turned out, “PPC” also stands for “PowerPC”, Apple’s line of Power Macintosh computers, which explained why I was getting all the Apple related ads. When I replaced all the “PPCs” with “pay-per-click” and “pay per click”, the problem went away.

5. Choose keywords with commercial value

You may get public service announcements rather than paid ads if your page deals with a subject matter whose keywords no one bids on. A remedy for this is to incorporate keywords with commercial value into your manuscript. For instance, if your page is on some obscure medical condition, you might try sprinkling a few drug names into your document to make it display paid ads rather than PSAs.

Oudam Em is the publisher of, a free resource for search engine optimization and website promotion. Visit his site for more SEO articles and tools.

Advice On How To Increase Your Google Adsense Earnings

In this article I give advice about ways in which you can increase the amount you earn from Google adsense. I run adsense on a number of my sites and it is proving to be a very good form of second income. Many other people are now putting the code onto their own sites which can help them to pay for hosting and domain renewal costs.

Should you run adsense on your website?

In my opinion there are many positive reasons to have these google ads on your website but there are also reasons why you may not want them on there. On the positive side you are of course likely to earn money when people click on one of the ads, this can be a useful income, however unless you have either a high traffic site or a large number of sites, you are unlikely to get rich from it.

On the negative side when people click on one of the ads it is actually taking away that visitor from your site. If you are offering a service it therefore probably is not worth signing up for adsense for that site. If the site is purely for information purposes I would say that it is worth adding the code.

How to increase your adsense earnings

There are many ways in which you can blend the adverts into your website by choosing a particular colour for the ads as an example. Placement of the ads is also quite important and there is information on the Google site which advises where to put the adverts for maximum impact.

I believe the best way to increase your earnings however is to get more traffic to the website. There are many ways of doing this:

Google adwords

You can create an advertising campaign using google adwords. You could opt to pay near enough the minimum fee per click and this will keep the costs down. People will then visit your site and hopefully click on one of the other ads, therefore making you money.

This can work very well for certain subjects, but not so well for others. It is a matter of trial and error, I always run the adwords for around a month and then evaluate if it is worth carrying on after that point.

It is obviously important that we do not spend more on our own advertising, than we are likely to earn.

Purchase a text link ad

This is becoming more and more popular as one way backward links are becoming ever more powerful in the eyes of the search engines. These type of links are however quite hard to come by.

By purchasing a text link advert you are likely to have an increase in web traffic from two avenues. Firstly from the advert itself and also from the page rank value of the backward link.

At you are able to purchase nine of these permanent backward links for only £50, which includes a link on a page rank five page.

Writing articles

Writing articles can also help you to obtain more visitors to your site. The people who read the article are potential visitors, you also obtain a one way backward link from the article directory which you submit the article to, and other webmasters may also include the article on their own site, thus creating another one way backward link. These backward links help to increase your overall page rank. The higher the page rank, the more traffic you should receive.

Link exchange

Exchanging links with other websites which are hopefully in the same business sector as your own, also has value. These links are not as powerful as the one way links mentioned above but are still worth seeking.

You can e-mail or phone other webmasters to ask if they would be happy to swap links with your site.

Build a site network

If you have the time and available funds you could also consider building a network of sites, all on the same theme. Each of the sites in the network would have a link pointing to the main site. They could also have adsense on the sites thus increasing your earnings in a two-fold manner.

I hope this article helps you in your quest to increase your adsense earnings.

Stephen Hill helps to promote a number of websites including:


cheap ringtones

aviation cleaning products

Tuesday, April 11, 2006

Adsense Placement is the Key to Success Online

Why have you built your web site is it to create a passive or multiple income stream some of us even pursue this as a career and one of the biggest mistakes take I have seen from webmasters is to join the Google Adsense plan and place the script code on every page of their web sites.

Don't get me wrong Google Adsense is good but in the right place it is even better.

Now you have to stop and think as to why you have built a website in the first place, are you selling a product of your own or are you marketing affiliate programs!

The idea is to think about what you want your site to do and generally it is not to send your visitors elsewhere.

MARKETING A Product of Your Own

If this is the case you are selling a product on your web sites why have you created an adsense campaign to send your hard earned visitors to someone else's web site at a profit to you of maybe 0.01 cents.

This is probably the most common mistake made, and really is the easiest to correct.

Things to consider

# What is the sale of your product worth to you?
# What do your affiliates pay you for a sale on their site (usually more than the cents you are currently getting)
# Are you happy with sending visitors away from you site for a profit of 0.01 cent.( some affilate programs offer you per click at 0.05 cents)

However, having said all of this there is a place for Google adsense but it is not on your product page of your website.


Have you considered creating your own blog board and starting a marketing campaign from there. Firstly your blog board will be listed into the search engines much faster than your web site. You can market specific keywords with your blog while advertising your affiliates and building back links to your site.

This is all good for your site rankings and it does not hurt your product page.

Affiliate Programs

If you are just marketing affiliate programs and are looking for turnover only, then Google Adsense is a good way to do this. However some research is required to discover what the best paying adsense campaigns are, again it is a lot of work for 0.01 cent a click. There are some good paying adsense campaigns you can use. In saying this you need to optimize each of your pages to target these specific keywords.

Try to keep your Adsense code just below the header of your Page and stay with the colors of your website so the banner becomes part of your site and does not look out of place.

These are just some of the things that I have experimented with and are currently using on the web sites that I market. Hopefully this little bit of insight helps you to understand intermarketing and the use of google adsense a little better.

Ron is the Author and Webmaster of Millenium and has been in the Internet Marketing Keyword Research business for some years now.

Wednesday, April 05, 2006

15 Tips to Increase Your Adwords Profits

1. Create a list with all possible keywords that fit to your product, service or business field. The more the better. So you will get also a lot of keywords which you must pay for only the minimal commandment of 5 cents.

2. Benefit from misspelling in order to find keywords which your competitors did not think of. For example if you have a emergency service , do not only bid for "emergency" but also for "imergency", "imergensy" or "immergency".

3. The first position on Googles search result page achieves usually most clicks. However this is also the most expensive position. Give it a try if the second to fourth display position gives you more visitors and more customers for less money.

4. The position of the Adwords-ad is determined not only by the maximum click price that you are ready to spend. Google evaluates also the relevancy of the displayed ad in order to position the Adwords-ads. The more clicks your ad receives, the higher it gets listed.

5. The headline in the Adwords-ad must catch the viewers attention. If you implement the keyword in the header line, you receive considerably more clicks onto your ad.

6. In the ad-text mention one or two reasons, why the internet user should click on it. Which problem solves your product or service? Do you offer a product at a cheaper price or do you ship without the dispatch charges?

7. Avoid price wars at which a competitor and you attempt to outdo the click price for a keyword continuously mutually. You only see to it that the click price fires into the sky. It is better to find search-terms which consist of several words and which are more precise.

8. Google AdWords offers keyword-options which you should absolutely study. If properly set up you can make sure that your AdWords-ad appears only for example if the internet-user has exclusively entered your term and no further.

9. Use "excluding keywords". Those ones are keywords for which your ad is supposed not to appear. In this way you do not have to pay for clicks, when somebody is searching for free stuff or only for a pamphlet.

10. Construct for every keyword and for everyone of your AdWords ads an own landing-page. There you can offer especially that which the internet-user searched for.

11. An own landing-page beside has also the advantage that you can measure exactly how many customers a specific Keyword and a specific ad brought in. You can optimize your displays continuously in this way and increase the purchase rate.

12. Update your AdWords-ads at specific events or holidays, for example to the New Year, Valentine, Easter or Christmas.

13. If you mention the price for a product or a service in the AdWords ad, then you can exclude in front the free- and all-free-searcher from clicking your ad.

14. Be conservatively in the selections of the countries and the languages' in which your AdWords ads are supposed to appear. If your product or your service turn only to customers speaking in a German manner, you should tune "Germany" and "Austria" as countries. With corresponding success you can try out also further countries, for example Switzerland, and areas close to the border. This method can also be applied to any other language.

15. The Google ads are also displayed on partner sites of Google, for example at or If your AdWords ad costs too much and/or goes for too little profit, then interrupt the option that lets announce your ad also on the partner sites of Google. Test wisely. Not all ads run well on the partner sites.

Here you got 15 powerful methods to increase your Adwords profits. All you have to do is to take action and apply them NOW!

Happy earnings!

About the Author:

Andreas Obermueller is webmaster of - Marketing Related Informations. Webmasters visit their blog for great, free resources at

Monday, April 03, 2006

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen.

Here are some tips to make AdSense work better for you. If you do them all and you’re still not having any luck, then you just might be running one of those sites that don’t make money

1. Determine if your visitors are “in the mood”

Like I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs. The best performing sites fall into one of these categories:

• Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here..

• Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.

• Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.

• Sites that draw a large amount of new users every day. Free coupon sites and “How to” sites are good examples.

• Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category.

2. Make sure that your visitors don’t feel that you just want to grab their money

Give them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.

3. Play by the rules

Google has some very specific Terms of Service ( for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out.

4. Use the tools that Google gives you

Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad “channels” for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!

5. Tweak, fine-tune and then tweak again

You should never be happy with your AdSense performance. If it’s good, then you need to make it great. If it’s great then you need to make it amazing. If it’s amazing then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there’s a club that I wouldn’t mind belonging to.

6. Get more traffic

No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you’re only pulling a 2% click-through. That’s a lot of clicks when you have thousands of visitors each day.

7. Experiment with new keywords

New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that’s working then refer back to Tip # 5.

You can see results in near real time when you use Google’s AdWords. Don’t be afraid to be different. If something that everyone else is doing doesn’t work for you, then invent something that does work and get it on your site.

Diane provides marketing and internet profit tips. For more Google AdSense tips, visit

Email :

Friday, March 31, 2006

Google Adsense - What the Gurus Don't Tell You About Google Adsense To Gain A Consistent Income

It has been reported that in the year 2005, $1 billion dollars were earned by google adsense publishers worldwide. Daily, we are accosted by stories of top earners who extol their feelings of happiness of being identified with this excellent program, that gives new value to advertising and promotional efforts. There are hundreds, possibly thousands of adsense publishers who are actively creating pure content websites to display those tiny google ads and getting a portion of the revenue when someone clicks on the ads in search of information or in search of purchasing the product.

I often read email offers from the adsense gurus'. There are many who offer to provide research reports on the best high paying keywords so that you can build effective web sites to draw ads that pay the most when clicked. Others, encourage you to submit your optimised site to hundreds of search engines to get backlinks, others applaud the power of press releases to reap hundreds of backlinks when the press release is picked up by online editors. Some who see virtue in black hat SEO ( search engine optimisation ) offer powerful scripts that cloak pages. There are many too who offer you the instant use of the latest Blog and Ping softwares to attract the search engine spiders to come and index your page. Not to forget the many gurus' who are offerring the latest state of the art softwares to auto-generate hundreds of pages within minutes, to create massive sites of search engine results based pages as directories and indexes.

But in all these, there are very important things the gurus invariable fail to highlight, and which can dash all the aspirations of the budding adsense publisher to tiny pieces.

Firstly, you can make the best pure content website, but if it does not attract targeted traffic, you will not be earning any money from the effort.

Secondly, you can have huge web sites of keywords that are meant to be high paying, but in reality when you get clicks, you find you might be getting just a few cents worth of clicks.

Thirdly, indexed pages come and go. What is indexed today may be gone tomorrow as the search engines update their listings.

Fourthly, even if you had followed the advice of many-a-guru to have unique content and unique customized templates for your website, there is no guarantee of earning higher adsense income or any income at all, especially if the sites do not gather traffic.

Fifthly, do not be attracted to buy those ready-made low cost websites that you can upload and attract traffic, especially where there is never a limit to the number of similar sites being sold. There will be a huge duplicity of web site content for these sites which are sold a dozen a penny ( you can buy 150 sites for only $15 - from one email flyer I received through my email box recently).

If you are a newbie to google adsense publishing, learn the tricks and skills from a mentor. This will accelerate your learning and help you avoid the pitfalls of trying to look for easy money. In the end, the Google Adsense is a great program and working close to the terms of service by Google Adsense and providing solid relevant content and having a reliable steady traffic flow to the sites will help bring you a consistent income as an adsense publisher.

YS Koh is a Certified Financial Planner and accomplished webmaster of Best Wedding Planners Reader of this article can pick up a powerful software (special offer) to build unlimited search engine spider friendly web pages at an extremely low cost by visiting the website

How to Increase Your AdSense Profits

AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense. Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster's intent, the following tips will help webmasters looking to profit from AdSense.

Top AdSense Tips:

1. Niche Sites.
Targeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement. Be warned though, you want to chose a niche where there is a sufficient number of advertisements available.

2. Target Keywords.
When determining the sites focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central the payout per click is going to be very small, as ringtones are not high ticket items, advertisers will not spend a lot on pay per click advertisements.

With less obvious markets use Overture to determine how much advertisers pay per keyword, it is usually similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new website that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.

3. Aged Sites / Time.
Over time as a website is spidered by Google, advertisements will generally increase in relevance. In general, older websites will rank better in search engines. The closer the advertisements relate to the webpage's content; the higher the "click-through" the publishers will see.

4. Coding.
In order to minimize a websites maintenance place the Google generated AdSense code in the website template or an include file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the web maintenance to a minimum.

5. Tracking Channels.
In order to know how effective a specific website or ad placement is use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific website.

Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific website. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs.

When testing different advertisement sizes, placement or color schemes be sure to leave campaigns in place for one week, different days will often result in web traffic
fluctuations. Comparing web traffic, week to week will give a clear indication of what ad formats perform the best.

6. Integrated Ad Placement.
Many webmasters have been successful at integrating advertisements into a website. The easiest way to integrate an advertisement into a website is to remove the advertisement border. This will allow the ads to better blend with the webpage. Google recommends contrasting the link colors with the website colors to increase click-throughs. It is also suggested that webmasters randomize the color of the advertisements, so that frequent users will not naturally "filter" the ads.

example of integrated ad placement: or

7. Number vs Value of Advertisements.
Up to three advertisements can be listed on each page. This decreases the value of the advertisements served, so publishers should cautiously add advertisement units, as it dilutes ad inventory. In other words you want to serve the most expensive ads at all times.

8. Hot Spots.
Like web copy above the fold holds true with AdSense as well. This means that advertisements that appear without having to scroll will be read more frequently. Hot Spots are areas on a web page that result in a higher percentage of click-throughs. According to Google the highest paying advertisements are located on the hot spots.

hot spots map -

Google does not indicate if image advertisements or text ads perform better, so webmasters are encouraged to experiment with both.

9. Highest performing Ad Sizes.
According to Google the 336 x 280 rectangle, the 300 x250 rectangle and the 160 x 600 sky scraper result in the highest number of click-throughs. Depending on the website's
design and layout, publishers may experience different results with different ad sizes, placements and color schemes. Expirement and track the results for each website
to maximize the AdSense payout.

Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage a wireless text messaging software company.

Content, traffic and more Google AdSense profits

How to get content using articles grow targeted traffic and get more money with Google AdSense program.

Today everybody is talking about good content and how important it is to have one on any site. Good, relevant content is so loved by search engines. Quality content is a powerful advantage in the Internet.

The demand for quality content gave second birth to article. I am sure you already tried to submit or write and submit article(s). Everyone does it now. My experience shows that nice content and good submission work give you a huge publicity online. With time article pages get bigger and bigger PR and keep sending you extra targeted traffic.

Even if Google, Yahoo, MSN change their rules, will this affect good content? Never. Internet is nothing without good, relevant content and good article is a nice content indeed.

This is when it comes really easy to understand that running your own article directory is a very smart thing to do in terms of Internet marketing, SEO.

The BENEFITS of having article directory on your site are great:

- every day your site grows with new relevant content - articles;

- each new page is indexed by search engines, these are the pages with super relevant content, on your keywords, this means with every new article in your directory you score more on your keywords with search engines;

- each article page is a page with quality content, the Page Rank of article page grows with time - just think how many pages with nice PR you will have automatically;

- article directory gives you traffic from search engines, very targeted traffic, people who come to read and find, your site gives them super relevant content (tests on real sites prove that people click 10+ more pages in sites with article directory in comparison to 2-3+ clicks before article directory was created on this site);

- you have no problems with content, it grows itself, fresh articles, on the keywords you need;

- you can easily monetize the traffic with Google AdSense, if you have your own products/services in the niche - direct traffic from article pages to your subscription email or order page - you have the right to do that, it is your site.

So, having article directory on your sites is much better
than not having article directory.
What can stop you from creating article directory for your site now?

#1. You do not have the skills. - Now everything is easy as programs do all the job. All you need is a professional tool for creating and running your article directory. You just install it on your sites, do setup and the rest is managed by the tool.

#2. Articles can be dangerous. - Yes, they can. If you plan to create directory with 200-1,000 articles in 2 days, search engines may think that you are a spammer. But who says to do so? Grow your directory gradually. 5-10 new articles a day are better than hundreds in a bulk.

Search engines like to see gradual growth of articles in the directory, give them this gradual growth. All you do is picking up or declining articles. Accept about 10 top relevant and interesting articles and the tool generates pages, puts them in the category you choose, creates RSS feed for the pages - everything to get bigger attention from search engines.

Now you see, that the only problem with article directory on the site is the question of balance. When you try to squeeze everything at once, your directory will have the content, but search engines will notice your growth only once.

On the other had, if you are not trying to catch up with wind and care for quality of each article, the gradual growth will show much better results. Still, getting extra 10-20 new quality content pages every day is not a bad thing. Even if Google bosses visit your site every week, they will not say anything: you are not spamming, you are managing your directory, taking care of the quality for your clients and visitors.

Article Directory + Smart Efforts = Content, Traffic & Money

About The Author:

Nickolay Bokhonok, owner and inventor of Internet marketing tools. Recent tool - http://www.AutoContentPublisher

Link Value is Like Real Estate - Location, Location, Location!

Unless you're just starting out in learning search engine optimization, you should already know that the quality of search rankings for your website directly correspond to the quantity of links pointing to your site from other sites. That’s true as a general statement, but it also makes sense that search engine algorithms do not blindly weight all links the same.

In using links as a primary weighting factor, search engines are really trying to extract the honest, unbiased, expert ‘votes’ from the Internet community about which sites are the best resources on a given subject. Search engines are not perfect at this of course, but if you keep it in mind while building links to your site, you will make yourself far less vulnerable to future search engine algorithm updates. Lets take a look at some of the primary factors search engines use to determine the value of a link:

The theme of the site your link is on tells a lot about how well qualified that ‘vote’ for your site is. For example, it follows that a link to your lawnmower site from a site dedicated entirely to lawn care is a more knowledgeable recommendation than the same link coming from a site that’s dedicated to travel.

The contents of the page your link is on will also affect the value of it in the eyes of the search engines. The more closely related the linking page’s theme is to your own, the more weight will be given. The same logic applies as above in that an article about finding the best mowers will provide a far more relevant vote for your lawnmower site than an article about places to visit in Singapore.

At a finer level, the surrounding text around a link will affect its value as well. Perhaps your link is on a travel site inside an article on places to visit in Singapore. The writer visited Singapore and found an amazing new Chinese-produced mower that can only be purchased online through your website. It’s commonly believed that having your link directly surrounded by related content will also boost its value, although to a lesser degree than the previously mentioned factors.

The last key factor, the actual anchor text of the link, is still extremely important to what terms your site ranks highly for. While this is slowly becoming slightly less dominant of a factor, it’s still the number one most important factor that search engines look at to determine how your site should rank for a given keyword phrase. As often as possible arrange to have the anchor text of the link pointing to your site include the keywords you are targeting. The easiest way to do this is to choose a domain name with the keywords in it. It will be much more reasonable to arrange a link to your site with the anchor text ‘lawnmower deals’ if your domain name is than if it were something like

In the end, all you really need to do is to keep in mind that the search engines are constantly striving to find natural, honest, expert ‘votes’ for websites and those votes will be given a great deal more value than those links that appear to be purchased or manipulated in some way. So seek out links from relevant content on relevant sites. Provide good interesting content and services that people will want to talk about and recommend and you will find that the number of links you actually need to get to the top of the search rankings is very often far fewer than you think!

Joel Carlson is one of the Backlink Boys, a group of link building experts that provides tools and services to assist webmasters in building their link popularity.

Wednesday, March 29, 2006

How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months

All of my keyword research/analysis and search engine optimization skills suddenly came together in October 2004.

I had just written my first book, and I just wanted to get some free traffic to my website so I could start selling the it.

Triple Your Income with Ad Layout Changes

I had been making about $600 per month from Google AdSense for a long time. As I was researching traffic and revenue techniques, I ran across a tip on how to triple your adsense income (by tripling clickthrough rate).

I implemented the change (relax, I'll put all the tips below) and it worked! I Went from $20 per day to $40, $50, and $60 days, with the same amount of traffic! My click through rate actually quadrupled in 10 days.

I then wrote keyword-optimized articles on 90 keyphrases I had found. This led to a 150% increase in traffic - no small feat considering that my website already had 300 articles.

The following month, I averaged $98 per day from AdSense - I had some days above $100, and one day I almost broke $200. I was getting pretty excited. I felt I had broken a code, finally developed a cash system that worked. Google was my new favorite sugar daddy!

Get Better Rankings and More Traffic by Targeting Only Vulnerable Keywords

I got into the math of keywords - I looked at those 90 keywords and compared the ones that had ranked well against those that hadn't. I also compared those that brought in traffic as expected and those that didn't, despite ranking well.

I developed a keyword evaluation equation that I believe is superior To KEI. I've written elsewhere about the weaknesses of KEI - it can tell you the value of a keyword, but not every site can compete on every keyword. Because it overvalues demand and only reflects the exact-match supply, it doesn't help new websites identify their most vulnerable targets.

My equation, which calculates the "vulnerability" of a keyword. Vulnerability is expressed as a percentage - so 95% is good, 97% is pretty darned vulnerable, and 99% vulnerable is nearly a done deal. Using this equation helped me reduce inefficiency and increase my success rate with rankings, thus increasing traffic and revenue opportunities.

Partner with Writers to Increase Volume of Web Pages

>The next major development was my response to discovering there was an immense number of vulnerable keywords to write about. I couldn't Possibly write about all of them. So I found freelance writers who were willing to profit share with me. I gave them 50% of the adsense earnings on any article they submitted. But they could only write on the keywords I gave them, and they had to include the keyword in specific places.

That's the other key to website ranking success- putting your keywords in the right place in your web page. I worked on this quite a bit as well. As time went on, I got more and more writers, some of whom were very prolific, writing 100 or more articles in a few months.

With everything that occurred, I kept tracking statistics, rankings, success rate, etc. I fine-tuned the vulnerability equation. I discovered which topics get advertisements that no one clicks on. And I learned some things about what kind of writing leads to better click through rates.

Follow Me to Huge Online Profit Boosts

In just 6 months, we put up 2000 articles, boosted monthly page views more than 5 times, from 100,000 to 525,000, and boosted profits to $21,398.85. How did we do it? There are so many details that it would take a whole book to tell you everything - which is why I've been writing one on this subject - but here are some helpful tips to start with:

1. Strike Gold With More Precise Keyword Targeting:
make sure the monthly demand is at least 300. I'm withholding my vulnerability equation right now for those who will purchase my ebook when it's released, but I'll tell you the essence of it: check the supply of existing pages on Google for the keyword both in quotes, and not in quotes - this takes care of exact matching and partial matching respectively, and both are essential. If one or the other is too high, chances are the keyword is too competitive. The threshholds I put in the vulnerability equation are based on my PR5 site, but for newer sites you can use only the 99%+ vulnerability keywords.

2. Boost Traffic With More Thorough Keyword Optimization: without spamming or stuffing, write the whole keyword phrase (exactly as searchers type it) at least 5 times in your article. Include it in the meta keywords, meta description, 1 or 2 image alt's, and in the title tag. Write a title tag that not only includes the keyword (just once) but will also look interesting to searchers in the search results. It's also a good idea to have your keyword in a tag and in bold somewhere. Finally, if you aim for a word count of about 566 words per page, you'll please 4 of the biggest search engines (Google, Yahoo, MSN, Altavista).

3. Increase Earnings by Considering Keyword Profitability: Neither every niche, nor every keyword is equally profitable. For example, I found that sports keywords didn't lead to many clicks, presumably because when fans are looking for game scores, they probably aren't looking to buy a baseball cap. Also, famous people (perhaps with the exception of musicians) generally don't generate profitable clicks, because people usually just want free news or free pictures. The most profitable niches will be those in which the best information is not readily available, which require some specialized tools or services, etc. I found that health and electronics keywords were above average in profitability. Again, there are ways to get numbers for the monetary value of keywords- can you guess what? I'm going to explain this in more detail in a special report after the ebook is all taken care of.

4. Increase Earnings by Improving Ad Placement: Google has added a lot of new options to the layout code - I suggest you test with multiple channels to see what works best. Regardless of what I suggest next, testing is the key to all online success - whether you want rankings, traffic, or earnings. The internet affords accurate and detailed metrics - use them.

The tip that initially tripled my AdSense income was: put a 250x250 ad in the horizontal center of your page, above the fold, and make sure the border is white.

I've found that making the ads look like any other part of your site is important. The ads are valuable, but if they look like ads, people will tune them out. So make sure the color scheme for your ads in the same as your site's. Since you can place 3 ads on one page, I'd suggest a dead center one (as mentioned above), a left or right side skyscraper, and a wide banner one at the bottom of the page.

That's plenty of meat to sink your teeth into. I've learned a lot more, but another time, another article... Good profit hunting!

Since 1999, Brian Carter, MS, has reached more than a million visitors with his websites. His ranks in the top 1% of all major websites. His second book, The Web Site Marketing Success Manual: How One of My Web Sites Made $21,638.49 in a Month, will be available in July, 2005.

How to Get Hundreds of One-Way Links Pointing to Your Website -- For Free

Article marketing is the only viable way to quickly build hundreds of one-way links to your website with little or no cost. Follow this step-by-step guide to find out how you can use article marketing (also known as article PR) to develop your own source of quality search engine and link referral traffic.

Creating Your Article

The secret to successful article marketing is quality content -- think viral marketing. Poorly written articles may be accepted on certain directories, but only well written and informative articles will be accepted on the best article directories and consequently published by ezine editors, website owners and bloggers. You are likely to get more traffic from one high quality article than you would from several that are poorly written.

Keep your article short and concise. Aim for about 500 - 700 words, but use more if you feel it is necessary. Consider breaking long articles down into two sections. Distribute the first section to other websites and host the second section on your site only. That way, people will need to visit your site to finish reading the article.

Sell Your Article to the Audience

Use the title and first paragraph to get your article noticed and read by the target audience. The title should sell the key benefits, for example; 'How To Earn Money Selling Insurance Affiliate Products' does not stand out as well as 'Insurance Affiliates Earning More Than £5000 per month -- Find Out How You Can Join Them'.

The first paragraph should build on the benefits stated in the title and provide a clear explanation as to what the reader will discover in the article. Such as: 'Find out how a bunch of college undergraduates are making £1,000s each month, selling insurance affiliate products in between their studies'.

Sell Your Article to the Search Engines

Increase the number of people reading your articles by making them search engine friendly. Consider this scenario: You have just launched a new website and desperately want to generate a steady stream of visitors. Unfortunately the Google Sandbox is likely to prevent you from receiving any substantial search engine traffic for a number of months.

A keyword targeted article on your website might not receive a satisfactory search engine ranking, but the same article added to a large, established article directory will have a much better chance. Despite being hosted on another website, the article will still link to your site, allowing readers to click through.

To optimise your article for search engines, aim to place your targeted keywords in the title, the first paragraph, sparsely throughout the article body and in the link anchor text of your resource box.

Resource Box

A resource box is actually just a piece of text at the end of the article where the author can provide contact details and information about their own website, product or service.

The resource box is your opportunity to drive traffic to your website, so maximise your clickthroughs by offering a compulsive reason for people to click on your link.

Rather than 'Click here for useful advice and information', use something like:

'Did you like this article? Find over 100 high quality tools and articles at....'


'Download our free report -- How to instantly increase sales by 20%'.

If you are distributing articles to improve your search engine rankings, include a link to the web page that you are trying to promote and place the keywords on which you are trying to rank, into the anchor text.

Distributing Your Article

Begin by distributing to article directories. These tend to range from large general portals containing tens of thousands of articles in numerous categories, through to small, niche sites focusing on specific subjects. See the resources box at the end of this article for a listing of nearly 200 article directories to submit to.

Most article directories have an automated process for you to upload, review and submit your content. Some allow HTML formatting, whilst others do not. To save time during the article submission process, consider setting up web page on your computer with the following content that you can cut and paste into each directory:

Plain Text Article - Simple format used for directories that do not support HTML formatting, such as Bold or Underline.

HTML-Formatted Article - This version of the article will include tags around the titles, plus bullet points; making it visually more appealing to the audience.

Keywords - List of keywords for those directories that have their own internal search engines.

Resource Box - Promotional text for your website, product or service.

Distribution Strategy

Your distribution strategy will depend on the subject of your article, though the more directories you submit to, the more links you will receive and the greater your chance of having your article picked up by a newsletter with several thousand subscribers.

Most article directories require you to register to submit your article. This can make the initial effort quite drawn-out, but once you are registered with the directories the process will be much quicker. Ensure you record the login details for each article directory in a spreadsheet or on a web page on your computer, so that you can quickly navigate to the directory, login and submit your article.

Once you have submitted to the list of directories you could try contacting relevant websites and blogs directly, asking them if they would like to publish your article; just avoid the strategy of spamming hundreds of websites with unsolicited emails and poor quality content.

Monitor The Results

Monitor your site statistics to see which websites are referring the most traffic. As you refine your article marketing techniques, you may want prioritise article submission to those sites that perform best.

You can also monitor the number of websites that publish your article. Go to Google and enter the title of the article into the search box, ensuring you place speech marks around it. Google will return all of the pages containing that exact line of text and you will be able to quickly go through each page to verify that it is listing your article. Remember that it will take at least a month before your article will begin to show up in the results.

Want non-stop, free traffic? Submit your articles to nearly 200 article directories -- Article supplied by -- The number one for business advice